We are Shami.

A fashion family in the truest sense. Rooted three generations ago in Syria, now continuing in Rotterdam.

We believe in the beauty of the unexpected—of a Dutch gozer and a Syrian habibi becoming brothers, of cultures meeting and reshaping one another, of choosing a different way forward.

Buy Shami and stand with those reclaiming their future. Each piece is crafted by Syrian artisans, with profits returned to the hands that made them. Welcome to the family.

  • With over three decades in Aleppo’s fashion world, Aladdin represents a living legacy of craft. As Mohamad’s brother-in-law and our lead on the ground, he guides each piece from fabric to form—precise, attentive, and deeply considered.

    Meet Aladdin 

  • The bridge that keeps the work moving. Based in Aleppo, Yaman works alongside Aladdin across every step. With a background in aviation engineering, he brings clarity, structure, and a steady, hands-on approach to the process.

    Meet Yaman 

  • Our lens on the ground. Based in Aleppo, Manzoum is a creative agency capturing our process with honesty and care—turning daily progress into visual stories that carry weight.

    Meet Manzoum 
  • From Aleppo to Rotterdam

    From Aleppo to Rotterdam

    Mohanad Shami

    As I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten...

    From Aleppo to Rotterdam

    Mohanad Shami

    As I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten...

  • At the Border of What’s Possible

    At the Border of What’s Possible

    Stefan Peinemann

    "Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...

    At the Border of What’s Possible

    Stefan Peinemann

    "Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...

  • Between Price and Purpose

    Between Price and Purpose

    Stefan Peinemann

    There I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...

    Between Price and Purpose

    Stefan Peinemann

    There I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...

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