We are Shami.

A fashion family in every sense of the word. Born three generations ago in Syria, now thriving in Rotterdam.

We believe in the beauty of the unexpected, the beauty of a Dutch gozer and a Syrian habibi becoming brothers. Of cultures intertwining. Of doing things differently.

Buy Shami and stand with our brothers and sisters as they reclaim their future. Our apparel is crafted by Syrian artisans, and we reinvest our profits into their lives.

Welcome to the family.

  • With over three decades in Aleppo’s fashion world, Aladdin carries a legacy of skill and dedication. As Moahand’s brother-in-law and our trusted lead on the ground, he brings each piece to life with precision, pride, and quiet care.

    Meet Aladdin 

  • The bridge that keeps our work moving. Based in Aleppo, Yaman supports Aladdin on all fronts. With a background in aviation engineering, he brings calm clarity and hands-on problem-solving to every step of our mission.

    Meet Yaman 

  • Our lens on the ground. Manzoum is a professional creative agency based in Aleppo, capturing our process with authenticity and heart—transforming everyday progress into meaningful visual storytelling.

    Meet Manzoum 
  • From Aleppo to Rotterdam

    From Aleppo to Rotterdam

    Mohanad Shami

    As I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten...

    From Aleppo to Rotterdam

    Mohanad Shami

    As I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten...

  • From Rotterdam to Aleppo

    From Rotterdam to Aleppo

    Stefan Peinemann

    "Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...

    From Rotterdam to Aleppo

    Stefan Peinemann

    "Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...

  • Unmasking the Industry

    Unmasking the Industry

    Stefan Peinemann

    There I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...

    Unmasking the Industry

    Stefan Peinemann

    There I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...

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