
Woven in Aleppo
To build lasting impact, we need our own atelier in Aleppo. But every story starts somewhere. For our first three collections, we’re partnering with HKM Atelier, an experienced local workshop where every piece is crafted in Syria, by Syrian hands.

Laying the foundation
Each roll of 100% Syrian cotton is unrolled and inspected by hand—soft, strong, and made just for us. It begins with touch, trust, and intention.

Marking with care
Patterns are measured and drawn by hand—each line a quiet act of precision, guiding the fabric’s journey from raw material to refined form.

Cut the traditional Way
Each piece begins with tradition—cotton carefully shaped by hand, cut into form with practiced precision. It’s not just a pattern, it’s a memory passed down in fabric.

Stitching our mark
The Shami logo is stitched by hand—subtle, steady, and full of meaning. A symbol of where we come from, and the care we carry forward.

Wearing the story
Each homesuit carries a printed story, a reminder of where it was made, who it supports, and the journey it’s part of. More than clothing, it’s a message.


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From Aleppo to Rotterdam
Mohanad ShamiAs I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten...
From Aleppo to Rotterdam
Mohanad ShamiAs I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten...
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From Rotterdam to Aleppo
Stefan Peinemann"Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...
From Rotterdam to Aleppo
Stefan Peinemann"Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...
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Unmasking the Industry
Stefan PeinemannThere I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...
Unmasking the Industry
Stefan PeinemannThere I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...