A fashion family in every sense of the word. Born 3 generations ago in Syria and today more alive in Rotterdam. We believe in the beauty of the unexpected. The beauty of a Dutch gozer and a Syrian habibi becoming brothers. Of combining cultures. Of doing things differently. Because beauty can be ugly sometimes. Like when the fashion industry exploits the people who make your clothes. So here is a simple invitation: join the family.
Buy Shami and help our brothers and sisters take back control of their own life. Because our apparel is made by Syrian craftsmen and craftswoman. And we invest our profits back into their future.
Ahlan wa sahlan.
Welcome to the family.
Explore stories of growth, resilience, and collaboration woven into our journey.
Your cart is currently empty.