A fashion family in every sense of the word. Born three generations ago in Syria, now thriving in Rotterdam. We believe in the beauty of the unexpected, the beauty of a Dutch gozer and a Syrian habibi becoming brothers. Of cultures intertwining. Of doing things differently.

Because beauty isn’t always pretty. Sometimes, it’s raw, like when the fashion industry exploits the hands that craft your clothes. So here’s a simple invitation: join the family.

Buy Shami and stand with our brothers and sisters as they reclaim their future. Our apparel is crafted by Syrian artisans, and we reinvest our profits into their lives.

Ahlan wa sahlan.

Welcome to the family.