Founder Mohanad Shami
Founder Mohanad Shami
As I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten years. Read more...
Why we started our family
Why we started our family
There I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...

Step by step

We invite you to discover stories of growth, resilience, and collaboration woven into this journey.

The steps may be challenging, but we believe that with persistence, we have the power to create change.

Founder Stefan in Aleppo
Founder Stefan in Aleppo
"Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...

Step by step

We invite you to discover stories of growth, resilience, and collaboration woven into this journey.

The steps may be challenging, but we believe that with persistence, we have the power to create change.

Founder Mohanad Shami
Founder Mohanad Shami
As I stepped off the train in Groningen, I felt an unfamiliar sense of calm. My name is Mohanad Shami, and I have been living in the Netherlands for ten years. Read more...
Founder Stefan in Aleppo
Founder Stefan in Aleppo
"Okay, just hand me your passport," said the taxi driver at the border between Beirut and Syria. "I’ll be right back." Read more...
Why we started our family
Why we started our family
There I was, in my new puppy-soft cashmere sweater at the Bijenkorf. Full of doubt, I wondered if it would really work that way in the fashion industry. Read more...

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